We try to continuously improve our internal systems and processes.
PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster. Reducing page load times can reduce bounce rates and increase conversion rates.
It’s well known that Google builds its search algorithms to favor faster loading sites.
So, if we improve our PageSpeed, our website visitors are happier, Google is happier, and both those make us very happy bunnies indeed – win all round. Well, that’s the theory, anyway.
With some relatively quick and painless tweaks, we’ve managed to increase our PageSpeed Score from 62 to 95 (out of 100).
PageSpeed is only one component.
We also recommend you check out free services/products such as Google Webmaster Tools and Analytics, WordPress, the uber-awesome CloudFlare, and many more, to help measure, improve, enhance and protect your small business website.